Simplified Planning Model

model

[Double click to view an enlarged image.]

This image was included in a graduate text, Marketing 8e: marketing in the 21st century, by Professors Joel R. Evans and Barry Berman of Hofstra University (Atomic Dog Publishing, 2002). More recently, the University of Wollongong in Australia developed a PowerPoint review of the model which can be downloaded by  clicking here. The copyright for the model is now owned by Woodward-Davis Associates.